As listed in the History page, the contest was originally meant to be called 'Our Music', but was renamed before the contest was launched and is since defined as 'The Song'. In the past, the hashtag #thesong was used, but now, 'The Song' is preferred.

The Song logo and theme artwork can be used by the Members in their national or internal selections. Application of the logo and theme artwork should be in line with brand guidelines on this page.

The logo may be used in black or in white on a sufficiently dark background. Do not morph, distort the logo or make it too small. 

'The Song' words are a custom-made font. No other characters other than those in the words 'The Song' are available. The line mentioning the host city is set in Futura Medium and the event year is set in Futura Light. Body type is set in Rubik, which is freely available on Google Fonts. Montserrat is used only for headings which is also freely available on Google Fonts.

Every season has its own artwork along with the official event logo including a visual symbol and a theme slogan.

• Croatia #01: Let the summer begin!
• France #02: Let the music speak!
• New Zealand #03: No slogan
• Sweden #04: No slogan
• Berlin #05: #ĝojo (#joy in Esperanto)
• Klagenfurt #06: Shine
• London #07: Summer's rhythm
• Cologne #08: Feel the vibes
• Cayman Islands #09: Creating future
• Birmingham #10: Ignite the fire!
• Las Vegas 2017: Feeling inspired
• Antwerp 2018: Together in Antwerp!
• Jeddah 2019: Arabian Dream

• Generic logo (.psd)
• Jeddah 2019 (.zip)